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SOCIAL MEDIA ANALYTICS
Track which platforms drive the most bookings. Generate UTM-tagged links to paste into your social bios and posts — GA4 will automatically attribute every visit and conversion back to its source platform.
BOOKINGS BY PLATFORM
Live data — every booking submission logged with its traffic source.
UTM LINK GENERATOR
Copy these links and paste them into your social media bios and posts. GA4 will track every click and booking back to the platform.
Book DJ Wildman
https://wildmanshow.com/book-dj-wildman?utm_source=facebook&utm_medium=social&utm_campaign=bio_link
Get a Free Quote
https://wildmanshow.com/contact?utm_source=facebook&utm_medium=social&utm_campaign=bio_link
Homepage
https://wildmanshow.com/?utm_source=facebook&utm_medium=social&utm_campaign=bio_link
Foam Party
https://wildmanshow.com/foam-party?utm_source=facebook&utm_medium=social&utm_campaign=service_promo
Karaoke DJ
https://wildmanshow.com/karaoke?utm_source=facebook&utm_medium=social&utm_campaign=service_promo
Wedding DJ Package
https://wildmanshow.com/ola-services-wedding-dj-package?utm_source=facebook&utm_medium=social&utm_campaign=service_promo
Upcoming Events
https://wildmanshow.com/upcoming-events?utm_source=facebook&utm_medium=social&utm_campaign=events
Watch Live
https://wildmanshow.com/watch-live?utm_source=facebook&utm_medium=social&utm_campaign=live_stream
HOW TO READ YOUR DATA IN GA4
Step-by-step guide to finding which social platform drives the most bookings.
Open Traffic Acquisition
Go to analytics.google.com → Reports → Acquisition → Traffic acquisition
Open Google AnalyticsFilter by Session source / medium
Look for rows like "facebook / social", "instagram / social", "tiktok / social". These are visitors who clicked your UTM links.
Add a Conversions column
Click the pencil icon → add "Conversions" metric. You'll see how many generate_lead events came from each platform.
Check Conversions → Overview
Reports → Engagement → Conversions. Filter by event name "generate_lead" to see total bookings by source.
Mark generate_lead as a Key Event
Admin → Events → find "generate_lead" → toggle "Mark as key event". This makes it show up in your main conversion reports.
TRACKED EVENTS
These GA4 events fire automatically on your site.
generate_leadBooking form OR contact form submitted successfully
Counts as a lead in GA4 Conversions report
booking_form_successBooking form submitted successfully
Tracks event type (wedding, party, etc.)
contact_form_successContact page form submitted
Tracks inquiry type
phone_clickAny phone number link clicked
Tracks location (sticky bar, contact page, etc.)
social_profile_clickFooter social icon clicked (outbound)
Tracks which platform visitor clicks to
share_link_copyUTM link copied from this dashboard
Tracks platform + destination
PLATFORM STRATEGY
What to post on each platform to drive bookings.
Audience: Event planners, parents, 30–55 age group
Best content: Event recaps, foam party videos, client testimonials, upcoming show dates
CTA: Link to /book-dj-wildman with utm_source=facebook
Audience: Brides, young adults, 21–35 age group
Best content: Reels of crowd reactions, foam party clips, behind-the-scenes setup
CTA: Bio link → /book-dj-wildman with utm_source=instagram
TikTok
Audience: Gen Z, college events, 18–28 age group
Best content: Short foam party clips, DJ transitions, crowd hype moments
CTA: Bio link → /book-dj-wildman with utm_source=tiktok
X / Twitter
Audience: Local Abilene community, event industry
Best content: Show announcements, quick clips, local event shoutouts
CTA: Bio link → /contact with utm_source=twitter