Admin Reference
GOOGLE BUSINESS
PROFILE SETUP
The fastest way to show up in Google Maps when someone searches "DJ near me" or "Wedding DJ Dallas." Follow this exact setup to avoid getting penalized.
7-STEP PROFILE SETUP
Complete every step — partial profiles rank significantly lower.
Business Name — Add a Keyword Anchor
Use your official name with a keyword anchor: "Wildman Show DJ Services". This helps Google match your profile to searches like "DJ service Abilene TX" without keyword stuffing.
Do NOT use "The Wildman Show DJ Service & Karaoke & Foam Party" — Google may suspend profiles with excessive keywords in the name.
Address Settings — Service Area Business
Because you travel to venues, do NOT display your home address publicly. In the GBP dashboard, select "Service Area Business" and hide your street address. This prevents Google from penalizing you for a home-based business.
Go to: Google Business Profile → Edit Profile → Business Location → "I deliver goods and services to my customers" → Hide address.
Define Your Service Areas
Individually add your primary Texas markets. This signals to Google that you legitimately travel to these locations and unlocks local map pack rankings in each city.
Primary Category — DJ Service
Set your primary category strictly to "DJ service" or "Entertainment agency." Do not add irrelevant categories — Google uses your primary category as the strongest ranking signal.
Secondary categories you can add: "Event planner", "Karaoke bar" (if applicable), "Photo booth service".
Website Link
Direct the profile button straight to https://wildmanshow.com — not a specific page. Google uses this link for crawling and authority signals.
Make sure wildmanshow.com loads fast on mobile. Google factors page speed into local rankings.
Business Hours
Set hours that reflect when you actually respond to inquiries. Recommended: Mon–Fri 9am–8pm, Sat–Sun 10am–6pm. You can mark yourself as "Open 24 hours" for event nights if you want.
Consistent hours = trust signal. Profiles with no hours set rank lower.
Business Description (750 chars)
Use all 750 characters. Lead with your strongest proof points, then services, then service area. Include keywords naturally.
DJ Wildman — West Texas's #1 DJ entertainment company since 1997. 1,200+ events, 130+ five-star Google reviews, zero cancellations in 29 years. Serving weddings, proms, corporate events, quinceañeras, foam parties, karaoke nights, and private parties across Abilene, Dallas, Fort Worth, Houston, Austin, and San Antonio. Fully insured. 150-mile travel included. Call (325) 232-2584 or book online at wildmanshow.com.
THE 5-STAR REVIEW ENGINE
Google ranks local maps based on the volume and velocity of your 5-star reviews. Use Square Appointments to automate this — fire a review request exactly 12 hours after every event.
Get Your Google Review Link
In your Google Business Profile dashboard, go to "Get more reviews" and copy your unique review link. It looks like: https://g.page/r/XXXXXXXX/review
Open Square Customer Directory
In your Square dashboard, go to Customers → Customer Directory → Automations (or Marketing → Automations depending on your Square plan).
Create a New Automation
Set trigger: "After appointment ends" or "After invoice paid." Set delay: 12 hours. This gives the client time to get home and settle in before receiving your message.
Write Your Review Request Message
Hey [Client First Name]! Thanks for partying with Wildman Show — we loved packing your dance floor! 🎧 Could you take 30 seconds to drop us a review? It means the world to us! 👉 [INSERT YOUR GOOGLE REVIEW LINK HERE] Thanks so much! — DJ Wildman (325) 232-2584
Enable & Test
Turn the automation on and send yourself a test. Confirm the link works and the message looks right on mobile. Then activate for all future bookings.
Target: 10 new reviews per month
At 10 events/month with a 40% response rate = 4 new reviews. At 25 events/month = 10 new reviews. Velocity matters more than total count for local rankings.